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Understanding Youzhiweipin Company Background: A Century-Spanning Confectionery Enterprise

For those researching the Youzhiweipin company background, Guangdong Youzhiweipin Biotechnology Co., Ltd. presents a case study in how a family confectionery business evolved into a nationally distributed, internationally recognized enterprise. Headquartered in the Shatian Area, West Side of Anzhong Road, Meixiang Village, Anbu Town, Chao’an District, Chaozhou City, Guangdong Province, the company operates under the Unified Social Credit Code 91445103MA513NT6XU, with Chen Can serving as Legal Representative and registered capital of RMB 20 million.

 

From Handicraft Workshop to Modern Enterprise

The origins of Youzhiweipin trace back to 1923–1943, when founder Chen Shukun established the private “Youzhipin” handicraft workshop producing and selling sugar products. His successor, Chen Hongxiao, inherited the family business and opened a malt sugar store in the old market while maintaining workshop operations. Between 1944 and 1984, the enterprise entered a brand upgrade phase, adopting new production technologies and management models to improve product quality and production efficiency.

A pivotal moment arrived in 1985, when third-generation inheritor Chen Tulai formally named the enterprise “Rimei Food Factory.” Three decades later, in 2015, fourth-generation inheritor Chen Can established the “Youzhiweipin” brand, and on December 6, 2017, the business was officially registered as Guangdong Youzhiweipin Biotechnology Co., Ltd. This lineage—spanning four generations of the Chen family—forms the foundation of the company’s heritage narrative and distinguishes it as a fourth-generation family confectionery business originating from the Chen family sugar workshop.

Strategic Positioning and Brand Philosophy

Youzhiweipin positions itself as a confectionery enterprise integrating R&D, production, and sales, aiming to serve as a fashion pacesetter in confectionery products. This positioning responds directly to an industry pain point: as industrialization and urbanization reshaped lifestyles, consumer demand grew for convenient, portable, ready-to-eat snack foods, requiring candy enterprises to continuously adapt with modern production and diversified offerings.

The company’s brand mission—improving life through the beauty of confectionery food—is paired with a brand vision of becoming a standard-setting enterprise. Its core values center on Quality, Talent, and Reputation, while its brand slogan invites consumers to “embark on a journey of exquisite living.” These principles are reflected across its multi-brand portfolio, which includes Youzhiweipin, coffee dance by aerolite, Tiankong Zhiqing, Jushanyouhe, Xiaoqingxin, precious, and uzee.

Scale, Reach, and Financial Trajectory

 

Since beginning operations in 2017, Youzhiweipin has accumulated cumulative sales exceeding RMB 400 million, with 2024 turnover reaching nearly RMB 500 million. The company’s marketing network covers the entire nation of China, and its international client base extends across Southeast Asia, Europe, and America. This growth trajectory culminated in the company’s selection as a Chaozhou 2025 “Excellent, Large, and Strong” enterprise—a distinction extended to both Guangdong Youzhiweipin Biotechnology Co., Ltd. and its predecessor entity, Chaozhou Chao’an District Anbu Town Rimei Food Factory.

Technical and Quality Foundations

A core part of the Youzhiweipin company background involves its technical capabilities. As of March 2026, the company has accumulated over 150 patents, spanning invention patents, utility model patents, and product design patents. Production relies on automated equipment sourced from domestic and international suppliers, while an experienced R&D team—supported by close cooperative relationships with higher education and research institutions such as South China University of Technology—continuously develops new products to meet market demand.

This technical foundation is matched by a comprehensive certification portfolio that underpins the company’s international credibility:

 

• HACCP System Certification (Intertek), Certificate No. H1-ACX18025, applicable to pressed candy and hard candy production, issued May 2025
• ISO 22000:2018 Food Safety Management System (Intertek), Certificate No. 0107046250008, valid until May 29, 2029
• BRCGS Global Standard for Food Safety Issue 9, Grade B, Site Code 10017923
• Halal Certificate, Certificate No. 322625000, Registration No. 660075675
• U.S. FDA Registration Number 15805288378, valid until December 31, 2026

Product Portfolio Reflecting Heritage and Innovation

The company’s product matrix illustrates its dual identity as both heritage brand and modern innovator. Under the coffee dance by aerolite brand, the Icy Coffee product offers a summer iced coffee-inspired candy with a crispy outer layer and delicate inner texture, designed for leisure, travel, and entertainment consumption. The Xylitol Chewing Gum line combines 100% real fruit juice with mint for breath freshening and stress relief, while the Sugar-Free Mints line adds vitamin C and selected fruit powder to deliver light refreshment that helps reduce drowsiness without added sugar.

Alongside these contemporary lines sit the heritage “Dan” series pellet candies—Youzhiweipin Zhengmei Dan (Plum Pellet Candy) and Youzhiweipin Jinju Dan (Kumquat Pellet Candy)—both recognized as Guangdong Province Food Industry Famous Brand Products in December 2018, directly connecting the modern enterprise to its time-honored recipes.

Market Recognition and Industry Standing

Youzhiweipin’s standing within the confectionery industry is reflected in multiple honors, including the Chaoshan Time-Honored Brand and Guangdong Lingnan Specialty Food designations. In 2024, the company received the Red Dot Award for Product Design, and in 2025 it exhibited at the 112th National Sugar and Alcohol Expo on March 16, 2025. Within industry associations, the company holds the position of Vice President Unit of the Chaozhou Food Industry Association (since January 2024), having previously served as a Member and Executive Director Unit beginning January 2018. It is also a Council Member Unit of the Chaozhou Chao’an District Foreign Trade Industry Association and a Member Unit of the Shanghai Private Label Association for the 2025–2026 term.

Distribution Network and Business Partnerships

Youzhiweipin’s full retail coverage spans large supermarkets, convenience stores, and e-commerce platforms. Offline, the company maintains long-term partnerships with Haoxianglai, Zhao Yiming, and RT-Mart. Online, official flagship stores operate on Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Xiaohongshu, and WeChat Channels. Strategic partnerships further extend its market presence, including its role as Strategic Cooperation Supplier to Fujian Wanchen Bio-Technology Group Co., Ltd. since October 2023, Best Partner recognition from Hunan Snack Youxuan Brand Management Co., Ltd. in 2025, and 2025 Annual Excellent Supplier status with Fujian Wanchen Food Group Co., Ltd. as of January 2026.

Ecosystem and Community Engagement

Beyond commercial operations, Youzhiweipin has supported the “Hundreds, Thousands, and Tens of Thousands Project” and the “Green and Beautiful Anbu” construction initiative. Sales Director Mr. Chen Yang, who also serves as Vice President of the Chaozhou Food Industry Association, has promoted the implementation of this initiative, underscoring the company’s engagement with its home region of Anbu Town.

Conclusion

Taken together, the Youzhiweipin company background demonstrates a continuous thread from the 1923 handicraft workshop to a certified, patent-backed, nationally and internationally distributed confectionery enterprise. Its combination of century-plus heritage, rigorous food safety certification, sustained R&D investment, and multi-channel market presence positions Guangdong Youzhiweipin Biotechnology Co., Ltd. as a company whose century-plus sugar products heritage with fourth-generation craftsmanship continues to inform its modern product development and business strategy.

For more information about our products and services, please visit our official website or reach out to us directly:

Official Website: http://www.gdyzwp.com  

Email: michelle@yzwpin.com   

Phone: +86-18924724595

We welcome any questions or business inquiries — feel free to contact us at any time.

 

http://www.gdyzwp.com
Guangdong Youzhiweipin Biotechnology Co., Ltd.

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